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Glossary

Definitions of the terms used in Henkan Chat and in this documentation.

Up to date with v1.5.4Updated 26 October 20262 min read

The terms used in Henkan Chat and in this documentation, from A to Z.

TermMeaning
Active contextThe GA4 property, test site, Contentsquare project or similar that Henkan remembers for the rest of a conversation, shown as a chip in the message box.
Approval cardThe Henkan needs your OK card shown before a tool runs that changes data or is set to Ask before running.
ConnectionOne account in one tool, for example one Google account for GA4. You can have several connections per tool.
ConnectorThe built-in or custom integration that creates connections to a tool. Managed on the Tools page.
Confidence interval (95% CI)The range in which the true uplift lies with 95% confidence. If it includes 0, the result is not significant.
FlowAn automated investigation: a trigger, steps on the canvas and outputs.
Henkan agent blockA flow block where Henkan analyses earlier results as a given role, optionally calling tools.
Key eventGA4's name for a conversion. Henkan uses keyEvents and sessionKeyEventRate (conversion rate per session).
MCP (Model Context Protocol)An open standard that lets AI assistants call tools. Henkan Chat uses MCP servers as connectors, and is itself an MCP server for Claude, ChatGPT and Cursor.
Member / OwnerRoles in an organisation, decided by Henkan in Henkan Account. Members use its connectors; owners also add, change and remove them.
Merge blockA flow block that waits for several branches before continuing.
OrganisationThe company space you work in: it owns the connectors and the request limit, while conversations and flows stay private to each person until they share them. See Organisations.
ParameterA named value such as {client} or {ga4_property} used in a flow's blocks, so one flow can serve several sites or clients.
p-valueThe probability of seeing a difference at least this large if there were no real difference. Below 0.05 means significant at 95%.
RunOne execution of a flow, with its trigger, block outputs and report.
SRM (sample ratio mismatch)When the traffic split between variations differs significantly from the planned split. Results of a test with an SRM can't be trusted; Henkan reports them as "inconclusive (SRM)".
ToolOne action a connection offers, for example ga4_run_report or kameleoon_get_experiment_results.
Tool callOne use of a tool by Henkan while answering, listed under Used N tools.
TriggerWhat starts a flow: Manual, Schedule or When… an event happens.
UpliftThe relative change of a variation's conversion rate compared with the reference.
Voice of customer (VoC)Customer feedback from surveys, such as NPS, CSAT and CES scores and open-text answers.