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Contentsquare

Connect Contentsquare with its official MCP server or Metrics API credentials. Prerequisites, steps, example questions, tools, quotas, 92-day limit and troubleshooting.

Up to date with v1.5.4Updated 26 October 20263 min read

Henkan reads Contentsquare site, page and zone metrics, Web Vitals and journeys. It only reads: nothing changes in Contentsquare.

Before you start#

Contentsquare offers two connection methods. You can use both at once; when both can answer, Henkan prefers the Metrics API.

MethodYou needBest for
Official connection (MCP) (recommended)A Contentsquare account. A Contentsquare Customer Admin sets up MCP first (Analysis setup › Model Context Protocol (MCP)) and grants access under Account settings › Connected apps › User access.Journeys, funnels, frustration and rage clicks, errors, page comparison.
Metrics APIA Client ID and Client secret from Contentsquare › Console › your account or project › API credentials tab › Create credentials. The secret is shown only once. A Project ID only for account-level credentials.KPIs, zone metrics, Web Vitals, page diagnosis and audits, without using the MCP quota.

Connect#

A connected Contentsquare project on the Tools page.
1
Status. Whether the connection works, and when Henkan last used it.
2
What Henkan does. Contentsquare is read only.
3
Advanced settings. Permissions, the connection method and disconnecting.
  1. Open Tools In the sidebar, select Tools, then select Contentsquare and Connect.
  2. Choose a method Select Official connection (MCP) or Metrics API.
  3. Sign in or enter credentials For MCP, sign in with your Contentsquare account. For the Metrics API, paste the Client ID and Client secret (and the Project ID if needed), then select Test and save.
  4. Check the result The tile shows Connected.

To add the other method or another project, select Add another Contentsquare account in the Accounts block at the top of the panel.

What you can ask#

  • "Bounce rate, conversion rate and revenue per device for the last 30 days, compared with the previous 30."
  • "Which page groups have high exit rates and low scroll? Give me test hypotheses."
  • "Zone metrics for the product page: which zones get clicks but don't convert?"
  • "Core Web Vitals of the checkout page group."
  • "Where do mobile visitors rage-click?" (official connection)

What Chat can and can't do#

With the Metrics API:

ToolWhat it doesRead or writeAsks first?
FindFinds mappings, page groups, segments and goals by name.ReadNo
List projects, devices, segments, goals, page groups, zonesLists what the project contains.ReadNo
Site metricsVisits, bounce rate, conversion, revenue, cart average, page views per visit, session time, with period comparison.ReadNo
Page metricsViews, exit, bounce, scroll and activity rates, load time, conversion and revenue for a page group.ReadNo
Web VitalsCore Web Vitals of a page group.ReadNo
Zone metricsClick rate, attractiveness, exposure, hesitation and conversion per click, for up to 30 zones.ReadNo
Page diagnosisCompares page groups with the site average and returns test hypotheses, clearly marked as hypotheses. Ranks up to 15 page groups.ReadNo
AuditA scored checklist of the project set-up with one-line fixes.ReadNo

With the official connection, the tools come from Contentsquare's server and can change when Contentsquare updates it. Open the connection's Advanced settings › Tool by tool to see them.

Limits and good to know#

MCP quota. Analytics calls through the official connection count against a pool shared by your whole Contentsquare account (by plan: 300 a month on Free, 36k, 72k or 108k a year on Growth, Pro and Enterprise). When it is used up, MCP stops until the next month. The Tools page shows the number of MCP calls this month, and Henkan asks you to confirm before a question that would need many calls.

Costs and who pays. Your Henkan plan covers the AI requests: each question counts towards your organisation's requests (see Usage and limits). MCP calls count against your Contentsquare plan quota; the Metrics API doesn't use it. Any API costs on Contentsquare's side fall under your contract with Contentsquare.

Troubleshooting#

Error or symptomFix
Contentsquare rejected the credentialsCheck the OAuth client in Console › API credentials. For account-level credentials, add the Project ID.
MCP sign-in failsA Contentsquare admin must enable MCP for your organisation.
Contentsquare accepts at most 92 days per queryAsk for a shorter period.
Too many requestsContentsquare limits concurrent and monthly requests. Wait, then ask fewer, narrower questions.
Zone metrics are emptyThe page group has no zoning yet. Create one in Contentsquare.

Sources#